Washington Fruit & Produce Co.

Washington Fruit is one of the oldest, most successful fruit companies in the northwest.  Their name and company icon, the liberty bell, is known throughout the fruit industry.  The company has maintained an exceptional reputation with their customer base and practice traditional methods of branding and advertising; work hard, sell hard, and provide a great product.  Although Washington Fruit’s competitors have become advertising power houses, Washington Fruit remained a silent giant.  With the demise of The Washington Fruit Commission, individual fruit companies became responsible for their marketing programs to the grocers.  This dramatic shift in the industry opened a great opportunity for Washington Fruit to differentiate themselves to the grocery industry.  Enigma was charged with developing a unique marketing package for Washington Fruit’s sales team. During the process, the Enigma team discovered the need to update the corporate brand.  Enigma updated the logo to show a modern design without compromising the integrity of the popular icon-the liberty bell.