Snokist Growers was developed in 1903 as a grower co-op to support the growing fruit industry in the Pacific Northwest. Upon the decision to reestablish their focus on processed fruit, they brought in Enigma to manage the public relations and help redevelop their image to match their new direction.
With an established brand dating back to the turn of the century, Enigma wanted to redevelop the Snokist brand to show their advancements in the canning industry while celebrating their heritage in the valley. Once the new, contemporary brand was completed, Enigma developed a communication plan that supported their growth and reestablished relationships with growers in the valley.