Growers Supply

Growers Supply is a very successful, well-established company which provides harvest supplies to both horticultural and agricultural farmers.  Historically, business transactions had always been done one-on-one, from generation to generation.  Outside of attending trade shows, sales efforts were based on historical relationships with farmers and distributors.  The company had developed a unique new product line for the horticultural industry and they had not yet capitalized on its selling potential.  Our review process with the client revealed opportunities in all areas of branding including the new product, other established products, and the company.

From developing the company’s new brand approach, including the logo, slogan and corporate communication materials.  Enigma established Growers Supply’s baseline brand.  From there, the team focused on developing an ensemble of communication materials to advance the aggressive launch of the new product including: comprehensive e-commerce website, product video, company presentation folder, and trade show booth.  

The up-coming selling season is set to be productive for Growers Supply.  From the addition of new distributors to the expansion of the customer base through internet sales, Growers Supply’s utilization of Enigma’s full range of talents and services will aid the business strategy to expand the company’s product line.