Entrust Community Services

EnTrust is a non-profit entity that services people with disabilities.  From job training to job placement to occupational therapy, this unique positioning eventually caused the companies’ former name to become a significant hindrance in their branding efforts to donors and potential participants. EnTrust came to Enigma with the initial needs of traditional marketing materials including: TV, radio and print media.  After further research, the team determined the company needed to take an aggressive stand on both the internal and external brand.

The first step was to survey EnTrust’s core groups that their employees served including: donors, participants, and businesses.  From researching the company’s public perception to evaluating their SWOT, a name change would establish the baseline for the remainder of the marketing strategy.  Upon completion of the name change, Enigma developed a comprehensive corporate brand package to help establish the much needed consistency to guarantee a smooth name transition. 

The internal image issues ranged from poor understanding of individual AOR’s, inter-department communications, corporate culture, to employee morale.  While developing the new brand, the Enigma team took a philosophical approach with each communication opportunity to create synergy and empowerment with each individual employee.