5 North

A local chef of an established bed and breakfast/fine dining venue met with the Enigma team to help put his vision of a new restaurant to paper.  The concept of this new restaurant was vastly different than the established one.  Because the chef’s name was synonymous with the bed and breakfast, the challenge was to create a fresh restaurant mantra with that chef; who already had an existing reputation. The client requested help creating the complete restaurant brand.  This covered the name, logo, restaurant culture, marketing materials, menus, signage, etc.

In order to develop a unique brand for the new restaurant, Enigma needed to co-brand the chef.  This required gathering further insight from the client on his desires for differentiating the two restaurants.  Once we established his business goals and objectives, we were able to create a metropolitan, urban-style brand.

Today, 5North is one of the area’s most popular hot spots.  The clientele is a broad mix of the 20-something’s to the established business leaders of the area.  Co-branding of the chef was successful and done without depleting the customer base of the existing restaurant/bed and breakfast.